myServicefellow is an innovative application for mobile phones to gain genuine customer insights. This tool enables users to define touchpoints during their service journey and easily assess and document these using text notes, photos, videos and voice memos on their phone.

ServiceFollow – the analytical back-end tool for myServiceFellow – enables service design researchers to process and analyze the data of multiple customer journeys to identify critical incidents and customer groups.

Have a look at the video tutorials for further information on both myServiceFellow and ServiceFollow. Please note, that at the current status this research project only provides a trial beta version for android-powered mobile phones. Watch it, try it and join the discussion!